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Dundee University Uses Sex, Drugs and Rock and Roll Advertising to Recruit Students

The university of Dundee is attempting to lure students with an advertising campaign using images of a bra, a condom and a pint of beer. The university intends to send 20,000 of the posters and postcards to schools - budding engineers are lured by a picture of a bra whilst social scientists are tempted by a pair of Y fronts !

10th Sep 2000

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Listen to this as part of the show: 10th Sep 2000 - Intelligence and IQ
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