Science News Archive

What Will Advertisers Think of Next ?

Don’t go away when the adverts come on! A British company has come up with a trick that it hopes will keep you watching your TV or the cinema screen or listening to the radio! This is thanks to a newly patented badge that viewers and listeners will wear . The badge is pre-programmed with a unique code and contains a miniature microphone that picks up an audible signal embedded in the ad’s soundtrack. When the signal matches the pre-programmed code, and LCD on the badge lights up to let the lucky wearer know that they are the winner. What they will have won is yet to be disclosed – a years subscription to watching adverts for free on any cable channel? Let’s hope not!!

10th Sep 2000