Science News

Dundee University Uses Sex, Drugs and Rock and Roll Advertising to Recruit Students

Sun, 10th Sep 2000

Part of the show Intelligence and IQ

The university of Dundee is attempting to lure students with an advertising campaign using images of a bra, a condom and a pint of beer. The university intends to send 20,000 of the posters and postcards to schools - budding engineers are lured by a picture of a bra whilst social scientists are tempted by a pair of Y fronts !

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