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Thu, 23rd Apr 2015

Men donate competitively for female fundraisers

Runner (c)

If you are thinking of raising money for charity, what's the best way to ensure you hit your fundraising target? According to Nichola Raihani from UCL, you need to be an attractive woman so men will compete with each other to donate the most to your online giving page. Kat Arney went to find out why this is the case...

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