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Author Topic: Why use wet roads when advertising cars?  (Read 9395 times)

Allan Scahill

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Why use wet roads when advertising cars?
« on: 13/12/2008 19:45:43 »
Allan Scahill asked the Naked Scientists:

Why do TV advertisers show wet roads or pavements when showing commercials for cars? They also do this in some movie scenes? Does the wet pavements/roads add something to the scene?

Thank you

Allan Scahill

Medicine Hat, Alberta, Canada

What do you think?


 

Offline RD

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Why use wet roads when advertising cars?
« Reply #1 on: 13/12/2008 20:54:55 »
I'd not noticed this, but filming after rain would stop road dust obscuring rear views of the car.

 
 

lyner

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Why use wet roads when advertising cars?
« Reply #2 on: 13/12/2008 21:32:29 »
Wet surfaces have more colour than (dusty) dry ones.Thet look nicer.
 

Offline techmind

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Why use wet roads when advertising cars?
« Reply #3 on: 14/12/2008 00:08:41 »
Wet roads are much darker. Lighting conditions in many ways are more contrasty (and greater colour saturation, by decreasing diffuse scattering off objects) after rain, and this can give a rather special photogenic quality to the light.

In more general terms, it is well known in imaging and photography that higher contrast gives greater perceived sharpness, and generally higher-impact pictures.
 

paul.fr

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Why use wet roads when advertising cars?
« Reply #4 on: 14/12/2008 01:34:13 »
isn't part of the answer to show off the safety features?
 

Offline JnA

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Why use wet roads when advertising cars?
« Reply #5 on: 14/12/2008 11:11:49 »
isn't part of the answer to show off the safety features?


Yes, that was my initial thought as well. Driving in the wet is probably the most dangerous driving the majority of people do, so showing how well their car handles in these conditions stick in the consumers mind.

Though it is probably a nice bonus for them to have it more aesthetically pleasing.
 

Offline Karsten

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Why use wet roads when advertising cars?
« Reply #6 on: 04/01/2009 15:54:54 »
My brother is a camera man in Los Angeles, and he said that the roads (at least at night) are easier to film when wet. They actually make them wet if they are dry. When dry you don't see them on film. Don't know why they would do the same during day times though. Maybe to indicate high performance and visualize speed? The water vapor thrown up looks better than..., well, nothing.

Karsten
 

Offline mistyB

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Why use wet roads when advertising cars?
« Reply #7 on: 07/01/2009 21:43:53 »
I think I have seen both wet roads and desert roads.  Usually when they are advertising trucks they are desert roads.  And when it's a sports car it's a wet road in a more urban area.  I think they just want to give you a sleek feel, or it could be to demonstrate traction?
 

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Why use wet roads when advertising cars?
« Reply #7 on: 07/01/2009 21:43:53 »

 

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