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Offline dentstudent

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« Reply #75 on: 21/01/2009 09:53:35 »
I'm using IE7. If I set the security level to high the Google ads do not appear on the TNS site.
This does cause some problems when posting to TNS though, e.g. TNS spellchecker is blocked

Brilliant!!!!!! I just get the big ad at the bottom. Excellent job, RD!
 

Offline RD

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« Reply #76 on: 21/01/2009 10:04:56 »
I'm using IE7. If I set the security level to high the Google ads do not appear on the TNS site.
This does cause some problems when posting to TNS though, e.g. TNS spellchecker is blocked

Brilliant!!!!!! I just get the big ad at the bottom. Excellent job, RD!


I don't get any ads, not even one at the bottom.
If you hit refresh, after you turn the security to high, all the ads disappear.
 

Offline dentstudent

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« Reply #77 on: 21/01/2009 10:13:18 »
Hmmn, no, I still get that one. But it's of no real consequence....
 

Offline RD

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« Reply #78 on: 21/01/2009 10:22:03 »
So thankfully those who wish to deprive themselves of Google's excretions do have that option.
« Last Edit: 21/01/2009 10:25:20 by RD »
 

Offline Make it Lady

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« Reply #79 on: 21/01/2009 21:28:45 »
I fancy some music themed adverts. I will have to blow Chris's trumpet for setting the right tone and noting our discomfort has cancelled the side bar. He didn't quaver from the responsibility. He has managed to stave off further criticism and has done it with his usual sharp wit. I hope his attempts to fund TNS wont fall flat. If it does I will personnally drop a piano on his head.
Lets see which ads come up now. I will be disappointed if I don't get some music based ads. 
 

Offline DoctorBeaver

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« Reply #80 on: 21/01/2009 21:59:32 »
How much would it cost to put a private ad here?
 

Offline Make it Lady

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« Reply #81 on: 21/01/2009 22:22:25 »
What kind of services are you selling Beaver?
 

Offline DoctorBeaver

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« Reply #82 on: 21/01/2009 22:58:23 »
It's just an idle enquiry
 

Offline daveshorts

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« Reply #83 on: 21/01/2009 23:36:17 »
Try e-mailing chris at thenakedscientists and ask him off list.
 

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« Reply #84 on: 22/01/2009 08:55:26 »
I still can't look at Dave's avatar without chuckling  :D
 

Offline BenV

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« Reply #85 on: 22/01/2009 09:27:26 »
We would much prefer to have specific ads on here from companies that we feel have something to offer on a science website, rather than relying on google's whim.  But first we need to supply evidence to potential advertisers that it's worth it, hence running the google ad trial.
 

Offline Make it Lady

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« Reply #86 on: 22/01/2009 18:09:37 »
Did you put that "worth it" strap line in for L'oreal?
 

Offline JimBob

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« Reply #87 on: 23/01/2009 03:32:39 »
This could be back-firing - this is from a post from Chris

 

Offline Chemistry4me

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« Reply #88 on: 23/01/2009 04:01:38 »
I've been getting those since the beginning!
 

Offline daveshorts

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« Reply #89 on: 19/02/2009 18:15:07 »
As another experiment we are going to try some small text ads on the front page of the forum tomorrow. Hopefully they won't be too annoying.
 

Offline techmind

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« Reply #90 on: 19/02/2009 20:36:28 »
How many pageviews does thenakedscientists website get per month?
How many tens/hundreds of gigabytes downloaded per month (excluding podcast downloads)?
And how many podcast downloads?

Presumably the £100000 pa you quote to keep TheNakedScientists running covers an awful lot more than just the website?

Is the cost for hosting the podcast mp3s too high? There are various download companies (I'm thinking of akamai and/or AOL Radio) which may be able to offer cacheing services to lower such costs (I don't know the details, and have no commercial interest in either).

My experience from my sci/tech themed website has been that Google AdSense revenue is now less than a third of what it was at its peak about 3 years ago, despite no significant change in either my website content or its number of visitors (this might partly be that there were more naive advertisers back then bidding up the prices!).
With static pages you can of course "tweak" the pages to help generate the right kind of ads (not obsessively, because the ads continually change anyway - but if you detect a theme then something can be done). With the context of a forum this is much harder.
Overall, a revenue of perhaps $2 per 1000 pageviews might be in the ballpark for my whole site, although some individual pages yeild 2-3 times that and others much less.


Have you considered putting adverts within the podcast downloads (in place of the BBC Cambridgeshire travel or whatever)? Is geography a problem with this type of advertising?
What are the UK "rules" for adverts in podcasts? American podcasts often have the presenters "thanking their sponsors" and extolling the virtues of their products ... very un-British - and probably something that you'd particularly want to avoid in a science podcast which aims to be factual and unbiassed.
The podcast does however present opportunites for quite precisely targetted advertising - and potential higher revenue than general ads - if you can find the right (probably international) sponsor. Do you know much about the geographical spread of TNS podcast-downloads?
The twit.tv podcasts are entirely supported by advertising as far as I can make out.

Potential advertisers/sponsors of the programme obviously include any other public-communication-of-science body, but what about scientific book publishers - could you do a one-minute book-review/promotion per programme? You've got the targetted audience. And if the advertisement/promotion is relevant and not overdone, it won't upset people too much.

Have your recent audience-surveys revealed much about demographics? Although the programme is pitched at the interested non-specialist, it's so good (and so much better than most other "science" programming) that there must be quite a lot of real PhD-educated scientists who enjoy listening too. Are there any scientific-equipment manufacturers who might part-sponsor the programme?


Are there any other overseas broadcasters you could sell your weekly programme to?

Could someone like Prof Steve Jones (UCL) (media/public-understanding-of-science) suggest any more leads with regards to interested advertisers or broadcasters?
« Last Edit: 19/02/2009 23:30:32 by techmind »
 

Offline techmind

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« Reply #91 on: 19/02/2009 21:54:08 »
Now there's unobtrusive ads, and there's adverts which really apologise for being there.   ;)




I think this really is too insignificant for anyone to notice!

I reckon the "large leaderboard" (text-only) format is reasonably unobtrusive, but still big enough to be useful.


Google-targetting is much better than non-targetted ads, but it's still somewhat hit and miss. There's some evidence that Google pays more attention to keywords higher up the page - but I've also observed that certain words (and I'm not thinking anything rude or smutty) however irrelevant can have almost irristable draw on the ads, pulling them off-course.
« Last Edit: 19/02/2009 21:56:46 by techmind »
 

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« Reply #91 on: 19/02/2009 21:54:08 »

 

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