Sema Sgaier explains how psychographic-behavioral segmentation can highlight how to get the message across.
What you "like" on social media could reveal more than you realise...
Is there a culture of spending too long at our desks, and will it hurt our health?
Why workplace design is important in keeping healthy and productive at work.
How psychology can impact our productivity and success at work.
Will we need paranormal beliefs in the future?
What equipment do ghost hunters use to detect the paranormal, and what are they measuring?
The bravest of the Naked Scientists team ventured into the dark and eery turrets of Madingley Hall in Cambridge, on our...
What exactly is the paranormal?
Doing exercise you don’t like makes you more likely to binge on junk food.
How did 70% of people admit to a crime that never actually happened?
Researchers have used maths and psychology to analyse whether more diverse groups really do make better decisions.
The myth busting continues, how much of our brain do we use?
Eating at a certain time could help align an out-of-sync body clock.
We explain what game theory is and do a little experiment of our own...
In 2015, the "tears of joy" emoji made it into the Oxford Dictionary as the Word of the Year... But are...
Could the language you speak affect the amount you smoke? Or how much you save for your pension?
Popularity isn't just by chance - there's science behind it.
Vaping seems to be safer than smoking, but is it causing more teenagers to take up the habit?
This is a mental illness often associated with teenage girls but new research suggests otherwise.
Is laughter really good for you?
Can a computer learn to crack jokes?
What is guaranteed to get a baby chuckling?
Laughter is a big part of the way we interact, but why?