Naked Science Forum
General Discussion & Feedback => Radio Show & Podcast Feedback => Topic started by: thedoc on 12/10/2010 18:55:42
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How do advertisers get inside your head? This week we explore the field of neuromarketing - how a knowledge of your brain and behaviour can help marketers to manipulate your buying habits. We'll find out how the brain choses what stimuli to pay attention to and the neurological basis of why celebrity sells. In the news, the first Census of Marine Life and how researchers have got wind of the fact that men really are sweatier than women. Plus, we hit the shops to investigate how retailers trick you into overfilling your basket!
Listen to this Show (http://www.thenakedscientists.com/HTML/podcasts/show/2010.10.10/)
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