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Famous Scientists, Doctors and Inventors / Catalogue shopping - who came up with that?
« on: 02/11/2007 13:10:25 »
Found this : (in http://inventors.about.com/library/inventors/blshopping.htm)
But trading by lists of goods from which only small samples were available was current on the famous fairs in the late Middle Ages (say 13th and 14th century) because the cities where the fairs took place charged way too much for storage.
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Mail Order CatalogIn Germany, the first catalogue appears to be dated 1888, In France, Begium or the Netherlands, things start even later.
Aaron Montgomery Ward sent out his first mail order catalog in 1872 - for his Montgomery Ward mail order business located at Clark and Kinzie Streets in Chicago. The first catalog consisted of a single sheet of paper with a price list, 8 by 12 inches, showing the merchandise for sale with ordering instructions.
"Ward's gradually expanded the catalog. They became bigger, more heavily illustrated, chock full of goods-- often referred to as "dream books" by rural families."
Aaron Montgomery Ward was born on Feb. 17, 1844 and died on Dec. 7, 1913. He first worked for Marshall Field, a department store, as both a store clerk and a traveling salesman. As a traveling salesman, he realized that his rural customers could be better served by mail-order, a revolutionary idea. He started his business with only $2,400 in capital. Montgomery Ward was a mail-order only business until 1926, when the first Montgomery Ward retail store opened in Plymouth, Indiana.
1872 Montgomery Ward-First Mail-Order House
Catalog Image : http://www.chipublib.org/images/timeline/wardwatchesm.JPG
But trading by lists of goods from which only small samples were available was current on the famous fairs in the late Middle Ages (say 13th and 14th century) because the cities where the fairs took place charged way too much for storage.