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Why does alcy taste sweeter in a noisy environment ?
What circumstances led to doing a study to find this out ?
Quote from: neilep on 15/08/2012 22:38:52Why does alcy taste sweeter in a noisy environment ? NHS is not convinced that's the reason people drink like a fish in noisy clubs... http://www.nhs.uk/news/2011/12December/Pages/loud-music-makes-alcohol-taste-sweeter.aspxQuote from: neilep on 15/08/2012 22:38:52What circumstances led to doing a study to find this out ?The ease of finding student volunteers for this free-booze experiment 
This was a small experimental study, carried out over 45 minutes. It used a specific population – young and mainly female – and one specific type of drink – cranberry juice and vodka – and took place in laboratory conditions rather than in the ‘real world’. Given these limitations, its findings are of minor interest and should be viewed with caution.
What kind of research was this?This was an experimental laboratory study looking at whether certain background ‘distractions‘ – including club music – could alter people’s taste perceptions of alcohol. It also examined whether these distractions affected people’s ability to estimate the strength of alcoholic drinks.