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Unless you log out of your Facebook account each time you’re done using it, Facebook follows you to other sites after you’ve finished your Facebook business. I took a look at the code used in all like buttons and I’ve found instances of objects and variables named “CavalryLogger” and “dimension-tracking.” To me it would be Facebook’s version of installing Google analytics since they’re virtually identically installed and executed.Facebook reps have claimed that unless the like button is actually clicked, no information is gathered. And that these widgets aren’t meant for tracking. But that’s actually a really powerful tracking tool if you think about it.Facebook knows where you’ve been online.