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I think a lot of it is due to media hype. A particular band, artiste or actor becomes flavour of the month and their style gets adopted by wannabe sheep (no offence Neil  ) who daren't be different or don't have the wit to decide for themselves what to wear.The Kagul is a classic example. They were considered to be trainspotteresque geek-wear until Liam Gallagher was photographed wearing 1 and suddenly they became de rigeur.
What about social snobbery! companies like apple reply on it.
It's not just the need to conform......there is a physiological response too.......Something new becomes a preference not just to keep up with the Jones's but also a physiological drive to satiate the need for the fashion......at it's peak the need is fulfilled......as it wanes the need dilutes.What is the biology of trends ?
Quote from: neilep on 23/03/2007 16:47:30It's not just the need to conform......there is a physiological response too.......Something new becomes a preference not just to keep up with the Jones's but also a physiological drive to satiate the need for the fashion......at it's peak the need is fulfilled......as it wanes the need dilutes.What is the biology of trends ?OK, Jones is perceived as the alpha (male or female). Lesser individuals discern their rank by how close they are to the alpha, so they quickly mimic the identifying marks of the alpha.As time progresses, more and more people people are mimicking what Jones is doing, so the exclusivity of being close to Jones wanes. Jones then needs to create a new image, and those who can respond most rapidly to that change will be those who are closest to Jones (and thus demonstrating that they have a higher social position within Jones's tribe), and those who are slower at responding to Jones's rapid changes in image are either lower down in the social status within that tribe, or never cared what Jones was doing in the first place, and so belonged to a different tribe altogether.Yes, there is a physiological need; insofar as there is a physiological need to belong (those who are social outsiders, even social outcastes, will be more prone to physiological as well as psychological diseases, as well as having greater difficulty finding a mate).
Why is something from the seventies kitsch ?..why is it cheesy ?......although flares have had some revival recently I put that down to a fad rather than a fashion..........and yet something like a jaguar E type is always beautiful (in My opinion and generally )........There is a fundamental bio-chemistry happening here !The behaviour I understand....the biology I do not !
LOL..Goergie.....you know !!..it serves me right to continue a dialogue when i am starved of slumberland and torpid joy !Perchance that I find some sleep tonight that I may be more coherent tomorrow.I see a pattern here.. I tend to start ' heavy duty ' threads when I am at my most tired........weariness fuels my curiosity !At this time....I am more interested in the physical biology that occurs in a person that predisposes the want of a style or a fashion. I suspect it's more than just a state of mind but something more fundamental that is happening in the brain that creates a fondness for a type of thing ?....