The Psychology of Shopping

How do supermarkets convince you to part with your money? In this special edition of the Naked Scientists, Smitha Mundasad goews shopping with author on consumer psychology,...
08 October 2010
Presented by Smitha Mundasad

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A row of shopping carts

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How do supermarkets convince you to part with your money? In this special edition of the Naked Scientists, Smitha Mundasad goes shopping with author on consumer psychology, Philip Graves, to discover the tricks of the trade. We'll find out how special offers, colours, odours and music can all affect your spending behaviour...

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