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DoctorBeaver
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«
Reply #80 on:
21/01/2009 21:59:32 »
How much would it cost to put a private ad here?
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Make it Lady
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Reply #81 on:
21/01/2009 22:22:25 »
What kind of services are you selling Beaver?
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Give a man a fire and he is warm for a day, set a man on fire and he is warm for the rest of his life.
DoctorBeaver
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Reply #82 on:
21/01/2009 22:58:23 »
It's just an idle enquiry
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daveshorts
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Reply #83 on:
21/01/2009 23:36:17 »
Try e-mailing chris at thenakedscientists and ask him off list.
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DoctorBeaver
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Reply #84 on:
22/01/2009 08:55:26 »
I still can't look at Dave's avatar without chuckling [
]
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BenV
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Reply #85 on:
22/01/2009 09:27:26 »
We would much prefer to have specific ads on here from companies that we feel have something to offer on a science website, rather than relying on google's whim. But first we need to supply evidence to potential advertisers that it's worth it, hence running the google ad trial.
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Make it Lady
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Reply #86 on:
22/01/2009 18:09:37 »
Did you put that "worth it" strap line in for L'oreal?
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JimBob
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Reply #87 on:
23/01/2009 03:32:39 »
This could be back-firing - this is from a post from Chris
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Chemistry4me
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Reply #88 on:
23/01/2009 04:01:38 »
I've been getting those since the beginning!
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daveshorts
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Reply #89 on:
19/02/2009 18:15:07 »
As another experiment we are going to try some small text ads on the front page of the forum tomorrow. Hopefully they won't be too annoying.
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techmind
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Reply #90 on:
19/02/2009 20:36:28 »
How many pageviews does thenakedscientists website get per month?
How many tens/hundreds of gigabytes downloaded per month (excluding podcast downloads)?
And how many podcast downloads?
Presumably the £100000 pa you quote to keep TheNakedScientists running covers an awful lot more than just the website?
Is the cost for hosting the podcast mp3s too high? There are various download companies (I'm thinking of akamai and/or AOL Radio) which may be able to offer cacheing services to lower such costs (I don't know the details, and have no commercial interest in either).
My experience from my sci/tech themed website has been that Google AdSense revenue is now less than a third of what it was at its peak about 3 years ago, despite no significant change in either my website content or its number of visitors (this might partly be that there were more naive advertisers back then bidding up the prices!).
With static pages you can of course "tweak" the pages to help generate the right kind of ads (not obsessively, because the ads continually change anyway - but if you detect a theme then something can be done). With the context of a forum this is much harder.
Overall, a revenue of perhaps $2 per 1000 pageviews might be in the ballpark for my whole site, although some individual pages yeild 2-3 times that and others much less.
Have you considered putting adverts within the podcast downloads (in place of the BBC Cambridgeshire travel or whatever)? Is geography a problem with this type of advertising?
What are the UK "rules" for adverts in podcasts? American podcasts often have the presenters "thanking their sponsors" and extolling the virtues of their products ... very un-British - and probably something that you'd particularly want to avoid in a science podcast which aims to be factual and unbiassed.
The podcast does however present opportunites for quite precisely targetted advertising - and potential higher revenue than general ads - if you can find the right (probably international) sponsor. Do you know much about the geographical spread of TNS podcast-downloads?
The twit.tv podcasts are entirely supported by advertising as far as I can make out.
Potential advertisers/sponsors of the programme obviously include any other public-communication-of-science body, but what about scientific book publishers - could you do a one-minute book-review/promotion per programme? You've got the targetted audience. And if the advertisement/promotion is relevant and not overdone, it won't upset people too much.
Have your recent audience-surveys revealed much about demographics? Although the programme is pitched at the interested non-specialist, it's so good (and so much better than most other "science" programming) that there must be quite a lot of real PhD-educated scientists who enjoy listening too. Are there any scientific-equipment manufacturers who might part-sponsor the programme?
Are there any other overseas broadcasters you could sell your weekly programme to?
Could someone like Prof Steve Jones (UCL) (media/public-understanding-of-science) suggest any more leads with regards to interested advertisers or broadcasters?
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Last Edit: 19/02/2009 23:30:32 by techmind
»
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"It has been said that the primary function of schools is to impart enough facts to make children stop asking questions. Some, with whom the schools do not succeed, become scientists." - Schmidt-Nielsen "Memoirs of a curious scientist"
techmind
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Reply #91 on:
19/02/2009 21:54:08 »
Now there's
unobtrusive
ads, and there's adverts which really
apologise for being there
. [
]
[ Invalid Attachment ]
I think this really is too insignificant for anyone to notice!
I reckon the "large leaderboard" (text-only) format is reasonably unobtrusive, but still big enough to be useful.
Google-targetting is much better than non-targetted ads, but it's still somewhat hit and miss. There's some evidence that Google pays more attention to keywords higher up the page - but I've also observed that certain words (and I'm not thinking anything rude or smutty) however irrelevant can have almost irristable draw on the ads, pulling them off-course.
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Last Edit: 19/02/2009 21:56:46 by techmind
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"It has been said that the primary function of schools is to impart enough facts to make children stop asking questions. Some, with whom the schools do not succeed, become scientists." - Schmidt-Nielsen "Memoirs of a curious scientist"
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