Not bad Gem, there is another guy that recently described gravity as a product of entropy too,

Gravity is certainly not a product of entropy, it may contribute to some of the process that occur in the increase of entropy in some of the transformations of energy.

yet still with the overall effect being an increased entropy. If I lifted that up to the concept of times arrow, it then seems to state that if entropy and times arrow is the same, we c/should have areas where time 'ticked backwards'?

I believe that the laws of entropy and thermo dynamics say the total opposite that in these energy interactions and transformations you can not reverse every aspect of the dynamics of their interactions.

Put in a simple form its stating there is energy in its many forms, and its interactions and transformations that we observe as cause and effect and these are the process that we apply times arrow to. below is a statement from the supplied link

http://en.wikipedia.org/wiki/Entropy [nofollow]Entropy is the only quantity in the physical sciences that seems to imply a particular direction for time, sometimes called an arrow of time. As we go "forward" in time, the second law of thermodynamics states that the entropy of an isolated system tends to increase or remain the same; it will not decrease. Hence, from one perspective, entropy measurement is thought of as a kind of clock.

and this is i believe is what time is, the clocks we use to measure these interactions are just that 'measuring devices' to help us put some values to what we observe in reality.