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Claim: The modern image of Santa Claus -- a jolly figure in a red-and-white suit -- was created by Coca-ColaStatus: False
All this isn't to say that Coca-Cola didn't have anything to do with cementing that image of Santa Claus in the public consciousness. The Santa image may have been standardized before Coca-Cola adopted it for their advertisements, but Coca-Cola had a great deal to do with establishing Santa Claus as a ubiquitous Christmas figure in America at a time when the holiday was still making the transition from a religious observance to a largely secular and highly commercial celebration. In an era before color television (or commercial television of any kind), color films, and the widespread use of color in newspapers, it was Coca-Cola's magazine advertisements, billboards, and point-of-sale store displays that exposed nearly everyone in America to the modern Santa Claus image. Coca-Cola certainly helped make Santa Claus one of the most popular men in America, but they didn't invent him.