Males donate competitively

Men tend to donate competitively on webs pages run by attractive female fundraisers
24 April 2015
Presented by Kat Arney

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If you are thinking of raising money for charity, what's the best way to ensure you hit your fundraising target? According to Nichola Raihani from UCL, you need to be an attractive woman so men will compete with each other to donate the most to your online giving page. Kat Arney went to find out why this is the case...

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