Obesity: modelling the effects of TV ads
Back in the summer of 2020, as part of their obesity strategy, the UK government announced plans to restrict the advertising of unhealthy foods on TV. And in a paper out recently, Oliver Mytton, of Cambridge University, and colleagues have modelled the potential impact of the TV ban on rates of obesity and overweight among children in the UK. They estimate as many as 1 in 22 cases of childhood obesity may be attributable to these unhealthy food adverts on TV pre 9pm. So what difference could restricting these ads make? What about health inequality? And is it actually going to go ahead? Katie Haylor spoke to Oliver.